University branding has recently become quite a popular issue among teachers, university staff and education managers. Shortly before the 16th Research and Practice Conference “Trends in Education”, the correspondent of Rossiya Segodnya met with MCU Rector Igor Remorenko.
Rector explained the current trends in university development, the ways to present its advantages, and the importance of branding.
According to Igor Remorenko, a university brand is comprised of its educational, research and innovation activities. Facilities, such as cafeterias, are also important, as a university must provide шеф students with convenient resources.
Read the full interview in Russian here.