MCU Brand Guidelines

The brand guidelines describe the visual identity of Moscow City University. They feature various typefaces of the university name, logo, branded colors and fonts, as well as the rules and principles of their usage.

Name

The full name of the university in English:

Moscow City University (MCU)

Logo

The logo includes the name of the university and the red rings representing the three main transport rings of Moscow: the Boulevard Ring, the Garden Ring, and the Moscow Ring Road (MKAD)

Logo in English

Branded colors and font

The branded colors of MCU are red, dark gray, and gray.

The basic font expressing the MCU’s visual identity is Museo Sans Cyrillic.

Helvetica or Arial can be used as an alternative font when it is not possible to use the basic font.

Templates and layouts

Presentation template

Backgrounds for Microsoft Teams и Zoom

Christmas Version

The Regulation on the Use of the Brand Identity of Moscow City University (in Russian)

If you have any questions on the use of the university brand identity or need assistance in creating branded materials for your department, please contact the Department for Communcations and Youth Policy.

Department for Communcations and Youth Policy

  • Room 2412, 4 Vtoroy Selskohoziajstvenny proezd, Moscow
  • +7 (499) 181-01-26
  • pr@mgpu.ru

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