Institute of Foreign Languages
The programme is designed to educate professionals in the marketing communications field, considering the current demands of the advertising and PR industry, as well as the advancements in marketing linguistics. Its objective is to enhance students’ abilities in the following areas:
- generating and crafting promotional content in both Russian and foreign language;
- analysing and applying marketing linguistic principles in building brand communication platforms;
- implementing strategies for product differentiation and localisation based on specific national market characteristics;
- developing and promoting the personal brand of foreign language instructors in the educational services market.
Field of Study
Foreign Languages
Language of Study
Russian
Study Mode
Full-timeDegree
Masters
Admission Tests
Linguistics
Period of Study
2 yearsTuition fees (per semester)
152 450 RUBFACULTY
COURSES
Innovative Processes in Foreign Language Education
Intercultural Communication module (German)
Methodology of Modern Linguistics
Peoples, Languages and Cultures of Russia: Past, Present and Future
Theory and Methods of Teaching
Means of Influence in Media and Marketing Discourse
Modern Discursive Practices
Fundamentals of Neurolinguistics
CAREER PROSPECTS
Marketing communication
Advertising and PR
Scientific esearch
Education
PARTNERS
Institute of Foreign Languages
5B Malyi Kazyonnyi pereulok, Moscow
ANY QUESTIONS LEFT?
For more information please contact our Admissions Office
+7 (499) 181-21-77, +7 (499) 181-21-33, inter@mgpu.ru
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